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Comparing every location against the whole network isn't always fair — a store in a dense urban market and one in a small rural town operate under very different conditions. Geographic Cohorts group your units by the demographic profile of each unit's territory, so every location is benchmarked against its true peers.

How Cohorts Are Built

Fran Metrics pulls Census demographic data for each unit's territory and groups similar markets together automatically. What counts as a unit's "territory" is controlled by your organization's Geo-Scope setting:

• Single ZIP — the unit's own ZIP code
• Territory ZIPs — a set of ZIP codes you define per unit, picked directly on a map with expand-outward selection
• Radius — a distance around each unit's address

Cohorts can also be set manually if you'd rather define the peer groups yourself. Per-unit cohort settings can be exported to CSV, and bulk overrides can be applied the same way.

The Cohort Ranking Report

The Cohort Ranking report ranks and benchmarks units within their cohort instead of across the whole network:

1. Navigate to Global Reports and open Cohort Ranking
2. Each cohort shows its member units ranked on the selected KPIs
3. An AI-written summary describes each cohort — what its markets have in common and how the group is performing
4. Drill down into any cohort to see the units inside it

Default Cohort

A Default Cohort can be configured per organization so it automatically applies whenever scorecards are opened — no need to re-select it each time.